Business practices on the Internet: the regulatory and legal
The Internet has now established itself as an essential tool for global trade and as an extraordinary means of dissemination of commercial communications and advertising.
The most recent research (1) show a continuing trend of development of the online advertising phenomenon, so much so that in 2008 is expected to grow by 40% compared to last year, with a turnover in Italy intended to touch a record $ 1 billion euro.
In particular, it is expected that 7% of the advertising budget is intended to be invested in the network, while in 2010 the proportion will be waiting in the order of 10%.