Internet advertising investment
Data from Nielsen shows that in the first half of 2010, advertising spending on the Internet grew by 14.6% and the number of companies that have chosen this medium were 2,315, out of a total of 14,776 advertisers detected.
In other words, 15.6% of companies spender has used the digital platform to spread their advertising messages with an increase of +24% compared to the same period in 2009. Even more interesting is to note that more in the first six months of 2010, companies that have invested solely in the middle Internet were 1,000 (6.7% of the total) with an increase of +42% compared to 2009.
Although the data are positive for all advertising media, the Internet presents the greatest increase on an annual basis in terms of advertising investments. This growing confidence on the part of companies in the promotional opportunities offered by the web, could also be encouraged by the increasing spread of the use of the network. Referring always to the first six months of 2010, the number of pages visited and the time of connection seem to be slightly decreased, but the Internet users increased by 13%.
The data relating to the use of the network is home and in the office and see at the top among the categories of sites visited search engines (+13%), portals (+13%), and community (+15% ), involving respectively 87%, 81% and 75.9% of all users who make regular use of the Internet (25.4 million estimated in June 2010). Positive sign for the consultation of the e-mail that the 7% year on year, a record share of 14.9 million users, 58.6% of the total.
The percentages on the use of the network are therefore encouraging for companies that want to use the Internet as a means to convey their promotional messages, since the means most used are the publication of sponsored links and send direct email. The instrument of the sponsored links draws huge benefit from widespread and stable use of search engines to help you find a rapid and specific correspondence between the user's search and advertising. Is also encouraging the use of Email Marketing that recorded an increase of 4.5% on an annual basis, trying to be accompanied by a catchment area who regularly uses e-mail in progressive growth.
E-Business Consulting operates in the field of digital communication in order to suggest, evaluate and propose the most appropriate marketing tools for business development in companies that want to use the internet to promote their products and services in Italy and abroad.
01/10/2010
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Translated via software
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Source:
Italian version of ReteArchitetti.it