Smartphone: study shows which activities are most common and widespread

A study commissioned by Google shows which activities are the most common and popular among smartphone users.

Surfing the web, search online, using mobile applications, watch movies, access to social networking platforms and video sharing, inquire about products and services and their prices. Here's what smartphone users, according to the study "The Mobile Movement: Understanding Smartphone Users", conducted by Ipsos OTX on behalf of Google.

81% of the respondents (5,013 U.S. consumers adults holding a smart phone) uses their smartphone for browsing, 77% for the search, 68% use an app, and 48% watch videos through mobile display . Smartphones have become a sort of extension of desktop computers, writes Dai Pham of Google Mobile Ads Marketing Team. And the use of mobile terminals is often associated with other activities, full multitasking approach: 72% of respondents, in fact, use their smartphone while you are consuming other media, and one-third of the panel while you are watching TV. In the home, the smartphone is used for 93% of respondents.

Consumers and the use of smartphones

Are the websites of the search engines the most visited online spaces (77%), followed by social networks, websites dedicated to the sale of products and / or services, and video sharing platforms. Nine out of ten research are translated into actions such as the purchase of a product and / or service or a visit to a local mall. 24% of respondents recommended a brand or a product to your contacts after a search online via smartphones. Great attention to the search for local information (95%). Even in this case, it often passes the action (88%).

The smartphones are configured as an indispensable tool for shopping, both to learn about the features of that product to compare prices. And there are a few users who make a purchase directly through your smartphone. It also seems that mobile advertising has some grip on smartphone users: 35% of respondents visited a website sponsored by a piece of furniture to, 49% made a purchase.

 

28/04/2011

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Translated via software

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Source:

Italian version of ReteArchitetti.it