In the near future advertising will be more sexy, especially Internet-oriented and social. These are market estimates for the next five years illustrated by Google: The vision was illustrated by the management at Google, that Neal Mohan, Vice President of Product Management sector, and Barry Salzman, managing director of the unit Media & Platforms at IAB Advertising Conference The conference organized in New York last week. By 2015, "75% of display advertising will be social, while online advertising will reach a total value of 50 billion dollars."
This means that advertising will focus on the interaction with consumers who are increasingly prosumer, an individual separate from the passive role of user-buyer and more and more aware and involved in the creation, production, distribution and consumption. Users will comment more and more advertising, if the pass will be able to subscribe ... so what actually is happening already, but in an even more viral, leaving little room for the traditional forms of advertising, en route to extinction. For example, the two managers have pointed out that "half of online ads will be through viral videos, for which advertisers pay based on the views taken."